Under the patronage of Tatjana Tadić, during the March 2008, it was realized the fifth charity campaign “Cherish the true values” organized in cooperation of “Naša Srbija” and Serbian Water Polo Association. Gathering the most successful sportsmen and artists, this campaign is dedicated to children and it includes three important areas of social life – sport, culture and work with children. The general sponsor of this campaign is Banca Intesa Belgrade.

Charity campaign “Cherish the True Values” was started in 2003 and it consists of sport and cultural events with humanitarian character. This time also, it was the spectacle for the Day of water polo and the gift from the National Theatre in Belgrade for this occasion was Shakespeare’s play “The Merry Wives of Windsor” directed by Jirzi Mencl. As the part of campaign it was organized charity dinner supported by Hyatt regency Hotel Belgrade.

The aim of campaign is prevention of negative aspects in children’s psycho-physical development by promoting true values and by giving the good example of sport and culture as universal values, animates all segments of society for helping children.

Participation of the successful sportsmen and artists makes positive role models for children and it has the aim to educate them to have working habits, to have a team spirit, to wish to learn more and more and to gain the best possible results in everything they do.

The long term goal of this campaign is to direct children and their potentials forward cherishing the true values and to contribute to their better future and better future of the whole society.

The funds collected by this campaign are dedicated for realization of programs of psycho-social support for children within the School of Friendship, as well as for the realization of Serbian Water Polo Association programs.